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Growth In Local Buying Power And A Rapidly Emerging Middle Class

Brazilians are rapidly becoming more affluent. Brazil’s growing middle class is as diverse as Brazil itself, currently accounting for 52 percent of the total population of the country according to a new government study (November 2012).  Brazil is experiencing an intensity of social integration like never seen before.

Speaking at the release of the second issue, the head of the Secretariat of Strategic Affairs, Minister Wellington Moreira Franco, said that the increased participation of the middle class in the economy is a key factor of Brazil’s growth and development. 
"It’s essential to have an environment that promotes the participation of the middle class in economic growth. For this to occur, we need productive, well-paid and low turnover jobs. We must also ensure equality in opportunities, openness to dialogue and appropriate conditions for health and safety," said the Minister.
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